Deshima Business Awards 2010

The 2010 Deshima Business Awards

The 2010 awards were presented to the winners by Mr. Bernard Wientjes, Chairman of the Confederation of Netherlands Industry and Employers and the 2008 awards were presented by H.E. Maxime Verhagen, the then Minister of Foreign Affairs of the Kingdom of the Netherlands.

The entries for the Deshima Business Awards are judged by a Judging Panel, consisting of representatives from both the Japanese business community and the Dutch business community in Japan. The 2010 Judging Panel consisted of the following representatives to provide a wealth and range of professional perspectives:

  • Mr. Shinji Fukukawa, Chairman of TEPIA and Former Vice Minister of International Trade and Industry;
  • Mr Tokuyuki Sudo, Executive Vice President Japan External Trade Organization (JETRO);
  • Mr. Willem Kortekaas, Principal Founder and Managing Director of Euroact Japan Ltd;
  • Mr. Jeroen Dalderop, NCCJ Chairman and General Manager Philips Lighting Japan.

2010 winners


The 2010 Deshima Business Award in the category Small & Mid-sized Enterprises was awarded to Agendia. They received this award as an encouragement for their tenacious and well-orchestrated efforts to launch the Mamaprint breast cancer recurrence risk test in Japan. The Judging Panel specifically applauds the ongoing commitment to a successful launch in Japan, the effective approach based on close relationships with a Japanese partner and local universities, as well as the potential for a significant contribution to society.


The 2010 Deshima Business Award in the category Large Enterprises was awarded to Randstad in recognition of their success in building a major position in the Japanese HR Services market through the acquisition of FujiStaff. The Judging Panel specifically applauds the exemplary step-by-step approach taken by Randstad in the acquisition process, demonstrating a long-term commitment to success in Japan and a capability to deal with the cultural sensitivities of international takeovers.