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Have you ever wondered how other managers cope when facing the same challenges that you face in your day-to-day business in Japan? Do you feel that you and others could benefit from sharing experiences of doing business in this unique and challenging market? Then the NCCJ is pleased to invite you to LOTGENOTEN on 26 April 2012.

If you are not Dutch, you may wonder what is LOTGENOTEN? The official translation mentions “fellow sufferers” or “partners in misfortune”, albeit with a smile; we prefer to talk about “Partners in Circumstance”. Everybody faces challenges in Japan. It would seem to make sense to learn from each others’ successes as well as failures and hopefully speed up the learning curve. That is what LOTGENOTEN is all about.

For our next Lotgenoten session the main theme is - Sales and marketing in Japan

You may expect most successful global companies and products can duplicate their success also in Japan. The fact is some of major global products or companies with great success records in US or Europe had some difficulties in achieving their expected results in Japan. Is it because their products or service not meeting Japanese needs or is it because their sales and marketing approach.
Hope we can exchange and share our experiences or lessons learned that may be useful to help achieve our own success in Japan.
- What works and what does not work in Japan
- Any major differences exist in Japan vs other countries in ways to sell or market
- Any particular practices exist in Japan that may be difficult for foreigners to understand, or accept.
 Everything discussed is strictly OFF THE RECORD.

The moderator for this session: Masafumi Sakai
Senior Director, Sales Institute Japan KK (SIJKK), a sales training and consulting firm (established by Ziya Muhamedcani, President) providing a full service sales support and its uniques field based training to improve the effectiveness of sales organizations in Japan. Masafumi has 30 yr experience having worked at Global companies, ie P&G and J&J, and General Manager at Pfizer Consumer and Reckitt Benckiser Japan, providing him with a strong understanding of key sales and marketing issues and success factors in Japan.

This event is open to NCCJ members, employees of member companies and prospective members only. Numbers are limited to 15 people to encourage maximum participation amongst participants.

For registration, please contact the NCCJ Office.