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We are pleased to invite you to “Briefing & Drinks” whereby our members present the sectors in which they operate, as well as outlining their strategies and operations. Our host company this time is Brand Loyalty Japan; a leader in loyalty programs to the food retail sector around the world.

Brand Loyalty Japan (BLJ) designs loyalty programs for the food retail sector in Japan and internationally. The company develops tailor-made loyalty programs aimed to increase the number of loyalty shoppers and increase sales. A loyalty program is a retail promotion whereby consumers collect coupons and rewards can be redeemed. As well as increasing sales, a loyalty program can also build brand equity. Rewards focus on food and family, creating a uniquely personal experience that makes consumers feel appreciated and better connected – leading to a more enjoyable shopping experience. The pull of a program is linked to the combination of 1) An appealing product/brand. 2) High value (as perceived) rewards, and 3) The opportunities to collect a discount. Brand Loyalty was established 20 years ago and operates in more than 40 countries. Brand Loyalty Japan was established in 2004 and is rapidly growing.

Our Speaker

Mr. Kazutaka Kariya graduated from Doshisha university in Kyoto and subsequently joined Itochu, a trading company. After completing his MBA at Thunderbird, USA, he joined Coca-Cola Japan. In 2009 he was appointed Representative Director and President of BLJ. Since then, BLJ’s sales have grown nine fold.

There is no charge for this event and both members and employees of member companies are welcome to attend. Registration of NCCJ members has a higher priority. Informal networking after the briefing at a locally situated bar is at your own expense.