[ April 23, 2010; 12:00 pm to 2:00 pm. ] Whether you have just recently entered the Japanese market or whether you are a long-established “gaishi-kei,” it might be tempting to dismiss the endless array of bizarre products and advertisements that flood the Japanese marketplace as chaotic. The reality is however that this apparent chaos is a product of deep insight into the Japanese mindset and culture.

Join us for this luncheon presentation during which speakers from Dentsu will suggest how to best utilize this knowledge in identifying which contact points to use to most effectively reach target consumers. Colourful anecdotes, thought-provoking case studies and valuable consumer insight backed by an elaborate data stream accumulated from Dentsu’s over 100 years of experience, will make for an eye-opening experience. For more information and how to register please click here