Women- The Way Forward for Smart Business Strategy-report
A well-attended NCCJ Business Round Table held on Wednesday, 22 January 2010 at the Deshima Lounge of the Netherlands Embassy welcomed Wendela Elsen, founder of Open Rabbit KK, as guest speaker with her presentation with the intriguing theme “Women – The Way Forward for Smart Business Strategy.”
Ms. Elsen presented the business case for actively increasing the participation of women at all organizational levels, providing several reasons why and in what way companies could benefit from doing so. She referred to examples in other countries, such as the Netherlands, where a high participation of women already exists. Japan, with its graying population, might benefit from introducing some of the principles that drove the increase of women participation in those countries.


