Expanding Successfully in Japan – METRO Cash & Carry
Anton Knijf, a Dutch national with extensive international leadership experience in wholesale and retail operations, gave the select audience of 31 attendants an excellent and fascinating overview of the entry of METRO Cash & Carry into the Japanese market, the adoption to local customs and the marketing and expansion strategy going forward. The presentation was followed by a lively and animated Q&A session which added to more revealing insights for the audience regarding the successful operations of the METRO Cash & Carry Japan organization.