Spilling beer in Japan
Beer, according to the Urban Dictionary is: “the reason why I get up in the morning and the reason I pass out at night.”
According to Jasper Momma of Heineken Japan, however, beer when consumed in moderate amounts is actually good for your health. Jasper, during his presentation, showed through a series of slides the history of Heineken and the history of beer in Japan. We were for example told that beer was introduced in Japan through the creation of beer following a recipe in a Dutch medical book. Jasper also touched upon the sales strategies of the 4 biggest Japanese brewers: Asahi, Kirin, Sapporo and Suntory. Showing us examples of commercials of these beer companies, we